High-street app launches “Roam Local” campaign in Wakefield

An award-winning app designed to promote local retailers, hospitality and high streets is launching a “Roam in Wakefield” campaign, as shops in the city are working to stay open during coronavirus.

The Roam app, created by entrepreneur Andrew Bartlett, is already being championed by towns including Darlington, Stockton and Durham, and will now be partnering with Wakefield BID to bring local businesses and shoppers on board.

The app, which is available for both iOS and Android devices, is free for both businesses and consumers to use, and aims to make the high street digital by letting users search, browse and connect with the businesses in any given location.

Founder Andrew Bartlett said:

“Any shop or venue, in any location, can promote themselves on Roam for free, but the app is most effective when a city’s businesses and other stakeholders come together in a concerted campaign to celebrate the local high street.

“In Wakefield, we are delighted to be teaming up with Wakefield BID, which already has fantastic networks across the city and a strong social media presence.

“By working together, we can help businesses sign up to the Roam platform, encourage local people – and, when the time is right, returning visitors – to download the app, and shine a light on the many great shops, cafés, restaurants and other businesses that operate in the city.”

Any Wakefield venue with premises that people visit – such as a shop, café or restaurant – should already be visible on the Roam App, which starts by pulling data from the business’s existing listing on Google.

Business owners simply visit Roam-Local.co.uk to claim their free Roam listing. They can then populate their listing with any news, offers menus, images and more – they can even send customers push notifications.