Wakefield city centre businesses are being urged to take part in this year’s Festival of Food, Drink and Rhubarb.
The festival, which is being organised by Wakefield Council and Experience Wakefield, is scheduled to take place from February 23-25. Now in its 12th year, 2017’s festival attracted some 135,000 visitors over the three days, boosting the city centre economy by more than £3 million.
This year organisers are keen to encourage visitors beyond the activities held at the Bull Ring and Cathedral Precinct to explore other attractions and take in all that the city has to offer.
The Rhubarb Festival Family Trail features colourful characters in shop windows throughout the city. Visitors follow a map around the city, spotting characters and answering questions. Organisers are looking for businesses to host the new rhubarb characters in their windows and say that those firms which took part last year reported an increase in footfall over the festival weekend. They also enjoyed added footfall in the weeks following the Rhubarb Festival.
The characters are made of cardboard and stand 110cm tall. If you would like to take part, please contact firstname.lastname@example.org
Another way businesses can support the festival is by dressing their window. If you plan to get creative with a food, drink or rhubarb theme or colour scheme then let the organisers know. Visitors are being asked to post a photo or a #rhubarbselfie of their favourites on Facebook.com/eventsinwakefield or Twitter @rhubarbfestival.
Elizabeth Murphy, Wakefield BID manager said: “The Rhubarb Festival attracts more visitors and gives city centre businesses the chance to showcase their individuality and diversity to visitors from outside the area. As part of our business plan to make Wakefield lively and well promoted I would encourage as many as possible to take part and dress their windows to be part of the trail.”