Our first years' record

Wednesday 14th March 2018

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WAKEFIELD BID aims to make Wakefield City Centre more lively and promoted, smart and attractive, welcoming and accessible and a great place to do business. These 4 core principles have been delivered with our past year of events.

Lively and well promoted

  • The development of a programme of new events for 2018, including an improved Long Division, a Wakefield Car Show, Wakey Races Soapbox Rally and Restaurant Week
  • Production & delivery of 20,000 copies of a WOW Christmas booklet, which promoted businesses from within the BID district and offered free advertising to levy-payers
  • The appointment of a local organisation to assist the BID with marketing & communications
  • The production and distribution of two newsletters to all BID levy-payers
  • Over 20 positive press features in the Wakefield Express, the Yorkshire Post and other local publications
  • Social media campaigns on Twitter, Facebook & Instagram, which have grown to a combined total of almost 1,000 followers since June 2017
  • A Small Business Saturday event in December 2017
  • Preparations for Purple Flag accreditation to raise the management standards of the evening economy
  • The creation of a new Gin Festival and VIP launch event for the Food, Drink & Rhubarb Festival

Smart and attractive

  • Meetings with the Police, the City Council and other agencies to address the problems with anti-social behaviour
  • The introduction of the first Make a Difference Day in January 2018, which involved litter removal, sandblasting of the street scene, improvements to street furniture and cleaning of planters
  • The replacement of over 30 city centre bins
  • Additional planting & landscaping
  • Preparations for Purple Flag accreditation to raise the management standards of the evening economy

Welcoming and accessible

  • A partnership agreement with Arriva Travel to offer BID businesses & staff discounted travel on the local public transport network
  • Temporary office accommodation being set up in Unity Works, which was followed by a move to a permanent office base in Silver Street Barstow Square
  • Over 20 positive press features in the Wakefield Express, the Yorkshire Post and other local publications
  • Successful lobbying to influence the City Council not to introduce charging beyond 6pm on Sundays
  • Hosting the Association of Town & City Management regional meeting
  • The creation of a new Gin Festival and VIP launch event for the Food, Drink & Rhubarb Festival
  • Support for the successful introduction of a RingGo app to improve parking in the city centre

A great place to do business

  • The introduction of a business cost reduction programme for BID businesses via Meercat Associates
  • Successful lobbying to influence the City Council not to introduce charging beyond 6pm on Sundays
  • Preparations for Purple Flag accreditation to raise the management standards of the evening economy
  • Assistance to small businesses in gaining retail grants
  • Investment in a software system to improve communication with BID levy-payers
  • The creation of a new Gin Festival and VIP launch event for the Food, Drink & Rhubarb Festival
  • Support for the successful introduction of a RingGo app to improve parking in the city centre