Sweet music for Wakefield businesses from festival

Wednesday 14th March 2018

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WAKEFIELD BID is urging local businesses to take pride in their city and make sweet music on the back of its three-day city centre festival Long Division.

Set to attract thousands of extra people to Wakefield during the first full weekend of June, tickets for the festival are selling faster than ever with more than 500 acts having applied to perform at a series of city centre venues.

In tandem with the music festival, Long Division has commissioned six Wakefield artists to create a new piece of art each to be premiered during the festival to elevate its cultural appeal to diverse genres.

Some WF1 businesses have already pledged their backing with Jolly Boys Brewery creating a Long Division Ale and hosting both music and art at their Jolly Tap pub. Other central locations are also opening their doors and BID manager, Elizabeth Murphy said every business could capitalise.

“Wakefield BID is sponsoring Long Division as part of our passion for promoting the city’s strengths, showcasing Wakefield at its best as a phenomenal centre for music and entertainment, and raising the city’s profile far and wide to attract more visitors, increasing footfall for local businesses,” she explained.

“This is a golden opportunity for local businesses to work with the cultural sector while driving up their own income. I’d encourage more businesses to get involved through sponsorship such as offering performers food, drink or accommodation to raise their own profile alongside other key sponsors and attract fresh visitors to their location.”

Two years ago Long Division delivered more than £100,000 in secondary spend and this year, with more than 100 performances taking place in 20+ venues, it is expected to be even bigger. A brand new attraction for the Sunday, thanks to the BID/Long Division partnership, is a free performance in Wakefield Precinct by tribute act, the Magic of the Beatles.

The BID is also supporting family friendly attractions such as Make Your Own Instrument, Painting and Tote bag printing workshops in the Elizabethan Gallery and Storytelling sessions for 0-5s and 6-11 year-olds in Brews, Bites and Books.