BID and businesses team up for MAD day 2!

Wednesday 18th April 2018

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WAKEFIELD Business Improvement District (BID) teamed up with local businesses, West Yorkshire Police and Wakefield Council, for another Make A Difference (MAD) Day in a bid to clean and improve the city centre.

Following on from their previous MAD Day in January, the BID is continuing to make Wakefield city centre a bright and attractive place for existing and new visitors.

The 30 plus team of volunteers took to the city centre to scrub bollards before painting them, scrape chewing gum off the pavements and plant within the prepared flowerbeds along the Cathedral high-street.

The event has followed a mapping exercise carried out in October, where the BID and stakeholders toured the city centre identifying areas that needed attention to make them more attractive to visitors.

Armed with specialist tools and plenty of enthusiasm, the BID Team including three BID directors, the BID ambassadors and staff from HSBC bank plus Interserve staff and clients spent a MAD day cleaning parts of Westgate, Little Westgate, Cross Square and the Bull Ring.

Thanks to Wakefield Council Streetscene, specialist planting equipment and a state of the art chewing gum remover could be used to help Wakefield shine brighter than ever.


Wakefield Council Engagement and Outreach Officer, Joe Ackroyd said: “The Make a Difference Day fits perfectly with what our service and Wakefield Council are trying to achieve. My job is to engage with community groups, improve the city centre environment and improve the Council’s partnership with independent shops.

“This is all achieved through the Make a Difference Day and we’re delighted to team up with the Wakefield BID team and other MAD day volunteers and be a part of it once again.”

Elizabeth Murphy, BID manager who organised the MAD Day said: “This kind of partnership, working with local businesses and key stakeholders of the City centre, really supports promoting the Pride, Passion and Partnerships that is evident within the city today.

“Thanks to the great reception we received from our previous MAD Day in January, more and more people are collaborating with us to make Wakefield City Centre more attractive and the city centre is now shining for summer and the range of free events we are hosting.”