At Wakefield BID, our focus is on revitalising Wakefield City Centre through a range of vibrant events and a strong marketing strategy, all aimed at increasing footfall and enhancing the city’s local and regional appeal. We are committed to driving recovery and improvement in our city centre, supporting businesses, and elevating Wakefield’s profile as a lively and attractive place to live, work, and invest.

EVENTS AND MARKETS

Pop-up events and street markets are effective ways to draw people back to the city centre. We are establishing a varied programme of events throughout the year, either organised by Wakefield BID or supported financially or in-kind. We proudly sponsor events such as Wakefield Pride and Wakefield Artwalk, which play a key role in celebrating our city’s diversity and creativity. These events help attract residents and visitors, boosting the local retail, restaurant, and café sectors, and supporting the economic wellbeing of our city and district.

CONSUMER MARKETING

To enhance Wakefield’s competitiveness locally, regionally, and nationally, we are launching the “Ey Up Wakefield” marketing campaign. Collaborating with landlords, local media, Experience Wakefield, and the local authority, our goal is to project a positive image of the city and highlight all it has to offer. We aim to work with various partners to elevate Wakefield’s reputation as a top destination for living, working, playing, and investing.

Together, we are committed to making Wakefield a thriving and culturally vibrant destination for everyone.