Wakefield BID is excited to announce that Thomas Wales, Chief Executive, and Danny Critchley, Business Engagement Executive, have been appointed as ambassadors for the national ‘Ask for Angela’ initiative. Launched in 2016, this vital scheme provides a discreet way for individuals to seek help when they feel unsafe while out in public, particularly within the night-time economy.
The core of the ‘Ask for Angela’ scheme is simple: if someone feels vulnerable, they can approach a venue staff member and ask for “Angela,” signaling that they need assistance. This straightforward yet effective approach has been widely adopted across the UK and has made a significant difference in providing safer spaces for women and vulnerable individuals, particularly in late-night venues like bars and clubs.
A National Commitment to Public Safety
The appointment of Thomas and Danny as ambassadors reflects Wakefield BID’s ongoing dedication to supporting public safety across both the night-time and daytime economies. As the initiative continues to grow, there is an increasing drive to expand ‘Ask for Angela’ into daytime settings, ensuring individuals can access support across all types of venues, from cafés and shops to leisure spaces.
Research shows that vulnerability, harassment, and unwanted attention are not confined to the evening. In fact, nearly 60% of women report experiencing unwanted attention or harassment during the day. This highlights the critical importance of extending the ‘Ask for Angela’ scheme into the daytime economy, ensuring that individuals feel safe and supported throughout the entire day.
Expanding ‘Ask for Angela’ into the Daytime Economy
While the ‘Ask for Angela’ scheme has been a key tool in the night-time economy, there is a clear need to extend its reach to daytime venues as well. A 2020 National Crime Agency report revealed that more than 40% of harassment incidents occur during daylight hours, often in public places such as shops and cafés. By encouraging businesses to adopt this safety measure, Wakefield BID aims to ensure that people feel secure wherever they are, no matter the time of day.
Thomas Wales, Chief Executive of Wakefield BID, commented:
“We’re proud to support the national ‘Ask for Angela’ initiative. It’s a simple, yet powerful tool for making sure people feel safe when they need it most. While it’s been a success in the night-time economy, the need to expand this initiative into the daytime economy is clear. By working with local businesses, we can help ensure that Wakefield is a city where everyone feels secure, supported, and empowered to ask for help, no matter what time of day it is. Our district is one of the safest in West Yorkshire, and we’re committed to making sure it stays that way for everyone who lives, works, and visits here.”
As ambassadors, Thomas and Danny will be working closely with local businesses to raise awareness of the ‘Ask for Angela’ scheme and encourage its adoption. This aligns with Wakefield BID’s broader safety initiatives, such as Safer Wakefield, a partnership with businesses, the police, and Wakefield Council to enhance safety and reduce crime across the city centre.
Through their ongoing efforts, Wakefield BID and its ambassadors are committed to ensuring that everyone—whether visiting at night or during the day—has access to the safety and support they need. By expanding the ‘Ask for Angela’ scheme into the daytime economy, Wakefield is taking important steps toward becoming a safer and more inclusive city for all.
