Wakefield BID is thrilled to announce the launch of “Ey Up Wakefield,” a vibrant new consumer marketing brand designed to showcase the unique charm, culture, and offerings of Wakefield. This exciting initiative aims to celebrate the city’s identity, attract visitors, and create a stronger sense of pride among residents and local businesses.
“Ey Up Wakefield” captures the friendly, welcoming spirit of the city and serves as a call to action for both locals and visitors to explore and enjoy all that Wakefield has to offer. From its rich history and cultural heritage to its bustling markets, thriving arts scene, and diverse food and drink options, Wakefield is a city with something for everyone.
A New Identity for Wakefield
The creation of “Ey Up Wakefield” marks a significant step in reimagining how the city is presented to the world. The brand is designed to be engaging, inclusive, and reflective of the city’s personality. Through eye-catching visuals, compelling stories, and dynamic campaigns, “Ey Up Wakefield” will highlight the best of Wakefield’s attractions, events, and businesses.
Celebrating Local Culture and Community
“Ey Up Wakefield” isn’t just a marketing campaign; it’s a celebration of the people, places, and experiences that make Wakefield special. The brand will be used across various platforms and events, from social media to city-wide festivals, to build a cohesive and recognisable identity for Wakefield.
Key elements of the brand will include:
- Engaging Social Media Campaigns: Showcasing the hidden gems, local businesses, and events that make Wakefield unique.
- Citywide Branding: “Ey Up Wakefield” will be visible across the city, from banners and signage to merchandise, creating a unified and welcoming atmosphere.
- Collaborative Initiatives: Working closely with local businesses, cultural institutions, and community groups to ensure the brand reflects the true spirit of Wakefield.
- Event Integration: The brand will be featured prominently in major city events, such as the Merrie City Festival, Wakefield Artwalk, and other cultural celebrations.
Driving Footfall and Engagement
The launch of “Ey Up Wakefield” is expected to drive increased footfall to the city centre, encouraging both residents and tourists to explore the wealth of experiences available in Wakefield. By fostering a stronger connection between the city and its people, the brand aims to enhance local pride and support for businesses.
A Bright Future for Wakefield
Wakefield BID is committed to ensuring that “Ey Up Wakefield” becomes a lasting and meaningful part of the city’s identity. As the brand grows and evolves, it will continue to champion the city’s strengths and create new opportunities for engagement, investment, and community connection.
