Last month, Wakefield BID (Business Improvement District) hosted an exclusive afternoon event at the historic Theatre Royal Wakefield to celebrate the remarkable achievements of the past year and provide a sneak preview of the innovative and exciting plans for the year ahead. The event brought together local businesses, community leaders, and key stakeholders to recognise the progress made and to inspire continued growth and development in Wakefield city centre.
During the event, attendees were introduced to a range of new initiatives and projects aimed at further enhancing the vibrancy, appeal, and prosperity of Wakefield. Below are some of the key highlights of the upcoming plans:
Promotion
- “Ey Up Wakefield” Consumer Marketing Brand: The launch of a new consumer marketing brand to promote Wakefield and its offerings, strengthening its identity and appeal.
- Merrie City Festival: A brand-new annual festival that will celebrate the rich history and culture of Wakefield, attracting visitors from across the region.
- Wakefield BID Awards: An exciting new initiative to recognise and celebrate the very best of Wakefield city centre’s businesses and attractions.
- Continued Event Partnerships: Ongoing support and partnership with key events such as “Wakefield Artwalk,” “Wakefield Pride,” “Cathedral Abseil,” and more.
- Reintroduction of Restaurant and Cocktail Weeks: The popular “Restaurant Week” and “Cocktail Week” will return, highlighting Wakefield’s thriving food and drink scene.
- City Centre Trails: New trails designed to boost movement and footfall across the city centre, encouraging exploration and engagement with local businesses.
Place
- Street Rangers: The introduction of Street Rangers to help maintain cleanliness and ensure that Wakefield remains an inviting and well-maintained city.
- Expansion of Wakefield in Bloom: Continued growth of the “Wakefield in Bloom” project to enhance the city’s green spaces and floral displays.
- Public Art Projects: The start of public art initiatives across the city, including the creative use of empty units to bring more life and colour to the streets.
- Year-Round Bunting: Reintroducing traditional bunting to add a sense of heritage and festivity to Wakefield’s streets throughout the year.
- Partnerships with Local Authorities: Strengthening and expanding collaborations with West Yorkshire Police, Wakefield Council, and other partners to improve safety, cleanliness, and the overall visitor experience.
Provision
- Introduction of Training Programmes: Offering a variety of training sessions, including on-demand, instructor-led, and group sessions, to support business growth and development.
- Business Voice Representation: Continuing to act as the voice for businesses in meetings with key organisations and partners, ensuring the best interests of BID members are represented.
- BID Office and Meeting Space: Opening a new BID office that will provide free meeting room space for BID members and host drop-in sessions to enhance business engagement.
- Reintroduction of Monthly E-newsletter: Relaunching the monthly e-newsletter to keep members informed about Wakefield BID activities and important updates, along with an updated website for public information.
The event at Theatre Royal Wakefield was a resounding success, showcasing the dedication and passion of Wakefield BID in driving the city forward. The exciting plans announced reflect Wakefield BID’s commitment to fostering a thriving, dynamic, and inclusive city centre that benefits businesses, residents, and visitors alike.
